Using sophisticated econometric methodologies, we :
- Measure "how much" and "how long" marketing
communications work -- or don't work -- to drive your
business results
- Simulate the effect of changes to your business
environment, including your own or competitors'
marketing effort, weather, price, regulations, or whatever is
important to your unique business dynamics
- Optimize your marketing spending for maximal ROI by
finding the right level of marketing spending, in the right
channel, at the right time
Flux Metrics, LLC
Maximize Your Marketing ROI
Flux Metrics, LLC is a consulting organization dedicated to helping clients
understand the precise impact their marketing spending has on sales and
profits, and applying that understanding to optimize strategic decisionmaking.