Sarah Darin, Managing Partner, was a Vice
President of DDB Chicago and co-creator of its DDB
Matrix consulting group. Sarah earned an AB degree
from Harvard College in applied math and
economics, and completed her PhD coursework at
University of Chicago in statistics.
President of DDB Chicago and co-creator of its DDB
Matrix consulting group. Sarah earned an AB degree
from Harvard College in applied math and
economics, and completed her PhD coursework at
University of Chicago in statistics.
About Us
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People
Flux Metrics provides independent, objective, and actionable analytics under the
personal attention of two experienced leaders in marketing effectiveness
measurement and forecasting:
Flux Metrics provides independent, objective, and actionable analytics under the
personal attention of two experienced leaders in marketing effectiveness
measurement and forecasting:
Doug Hughes, Flux Managing Partner, was formerly a
Senior Vice President at the advertising agency DDB
Chicago, where he and Sarah Darin created and ran the
agency's effectiveness group DDB Matrix. Doug has a
master's degree from the University of North Carolina
and completed the coursework for the doctoral program
in communication theory and research at the Annenberg
School for Communications at the University of Southern
California.
Senior Vice President at the advertising agency DDB
Chicago, where he and Sarah Darin created and ran the
agency's effectiveness group DDB Matrix. Doug has a
master's degree from the University of North Carolina
and completed the coursework for the doctoral program
in communication theory and research at the Annenberg
School for Communications at the University of Southern
California.
